Le Méridien x Malin+Goetz

LM002 // SCENT IDENTITY AND CAMPAIGN LAUNCH

Le Méridien partnered with Malin+Goetz to create LM002, a refreshing scent inspired by the retro glamour of ‘60s air travel and the spirit of summer on the French Riviera. We developed a distinctive package design and identity using illustrations by French illustrator Marie Doazan and a pattern inspired by classic luggage tags.